Social Media Toolkit
Purpose of this toolkit
Drive engagement and action among your current and potential donors via social media such as Facebook, Twitter, and Instagram.
In recruiting new donors and retaining members of your grapevine it is important to amplify your group’s story and the story of those whom you donate to and support.
Tips for Engaging on Social
- Use the suggested social media posts, or develop your own customized posts. Your content should be visual, short, and to the point. Make sure that your Call to Action is clear, like in the examples provided.
- If you’re attending any group meetings, service events, or bonding activities with your group, take photos and share them (i.e. photos of your board planning/bonding, photos of your group in the community, photos of your group eating out/meeting up). Real-life photos perform the best on most social platforms.
- Upload a photo to your Facebook, LinkedIn, or Instagram and caption it with one of the suggested captions. Remember, it should be short and to the point with a clear call to action. Note: Instagram does not support hyperlinks in captions. You must add the link to your Bio (Click “Edit Profile” to add a website URL). Then, direct your followers to the link by adding “Click the link in my bio to read all about it!” to your caption. We suggest adding the link to your grapevine!
Add the #Grapevines hashtag to your social media posts, and engage with us via your personal or group accounts. Follow @grapevinegiving on Facebook, LinkedIn, Twitter, and Instagram and share our content; be sure to use the #Grapevines hashtag!
Hashtags
Use existing hashtags about topics related to giving/philanthropy and your group to support more visibility: #Grapevines, #Grapevine #GivingBack #GiveBack #Community #GivingCircles #Donate #Charity #Fundraiser #Support #BetheChange.
Visual Assets
Incorporate our logo
(right-click on the images at the bottom of the page to save to your desktop or mobile device)
Use these to share photos of your groups, announcements, etc. by simply pasting your image on top and resizing it to size! If you need help creating a post, you can always email us at community@grapevine.org for help.
Template Social Posts
Suggested Instagram Posts
- Join us at our next meeting as we gather to make a change in our community by #givingback to the causes and organizations that share our values. Register using the link in our bio #bethechange #Grapevines
- Be the change you want to see in your community by #givingback. Join our Grapevine on @Grapevinegiving to learn more about our group’s vision and efforts to empower our communities together. #Grapevines #GiveBack #Support #Bethechange
- Real change happens when people come together, give together, and support others by #givingback. We are the embodiment of #Grapevines
Cause/Group Focused
- Join our #Grapevine as we share and center the stories of communities of color and empower them in their efforts to drive change. Click the link in our bio to learn more. #Grapevines #Givingback #Bethechange
- Are you interested in empowering the communities around you or even the ones you’re a part of? Check out the link in our bio to learn more about our Grapevine and our mission to #giveback
Suggested LinkedIn Posts
Share milestone announcements
- We are excited to announce that our Grapevine has (insert announcement) #bethechange
Share volunteer and/or other opportunities to connect
- Looking to give back? Check out our group on Grapevine, we meet every [day, time, week, month]
- Want to lead your community and be an agent of change? Join our #Grapevine today!
Tip: Share a personal story about how your group came to be
Suggested Tweets and Facebook Posts
- Join us at our next meeting as we gather to make a change in our community. #bethechange #giveback
- Be the change you want to see in your community and join our Grapevine on @Grapevinegiving to learn more about our group’s efforts to empower our communities together. #Grapevines #GiveBack #Support #Bethechange
- Real change happens when people come together, give together, and support others by #givingback. We are the embodiment of #Grapevines
- Join our #Grapevine as we share and center the stories of communities of color and empower them in their efforts to drive change. Click the link below to learn more. #Grapevines #Givingback #Bethechange
- Interested in empowering the communities around you or even the ones you’re a part of? Check out this link to learn more about our Grapevine and our mission to #giveback
Best Times to Post
Depending on where you are in the world, the best times to post across each platform varies. Check out these diagrams from sproutsocial and later for reference:
