About our group
North Carolina is a critical state in the fight to save democracy and Underwire has a proven program to persuade a very critical voting bloc - suburban women. Through collaborations with lifestyle content creators we are reaching women where they scroll and gently helping them to see how their votes in state and local races have a direct impact in their lives. Our first campaign around public education has garnered over 500,000 views primarily from women in the 35-55 age demographic and primary in North Carolina. With your help we can fund the next three campaigns that we believe will activate the ~1M suburban women in our state who typically sit out the midterms and can impact incredibly critical races this November.
About our group
North Carolina is a critical state in the fight to save democracy and Underwire has a proven program to persuade a very critical voting bloc - suburban women. Through collaborations with lifestyle content creators we are reaching women where they scroll and gently helping them to see how their votes in state and local races have a direct impact in their lives. Our first campaign around public education has garnered over 500,000 views primarily from women in the 35-55 age demographic and primary in North Carolina. With your help we can fund the next three campaigns that we believe will activate the ~1M suburban women in our state who typically sit out the midterms and can impact incredibly critical races this November.